Practical Solutions, Inc. (“PSI,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website (www.ps4b.com, the “Site”) and users of our services in the United States. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in compliance with applicable U.S. state privacy laws (including the California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), and Connecticut Data Privacy Act (CTDPA). It applies only to visitors and users in the U.S. and to personal data collected via the Site or via our business communications (such as emails and phone calls). It does not apply to any Protected Health Information (PHI) we handle as a HIPAA business associate (see “HIPAA Notice” below). The Site is for informational purposes only; we do not offer user accounts or logins, and we do not collect information from visitors outside the United States.
By using our Site or communicating with us, you consent to the data practices described herein. If you do not agree with this policy, please do not use our Site or services.
What Personal Information We CollectHow We Use Personal InformationDisclosure of Personal Information“Sale” or “Sharing” of Personal Information and Opt-OutCookies and Tracking TechnologiesData Security and Data RetentionChildren’s PrivacyYour U.S. Privacy RightsHow to Exercise Your RightsThird-Party LinksChanges to This Privacy PolicyContact UsWe collect personal information that identifies you or can be linked to you. The types of data we collect depend on how you interact with us:
When you contact us (via email, phone, or web forms) or request materials (e.g. services catalog, newsletter sign-up), we collect identifiers and contact information such as your name, business email address, phone number, company name, job title, and any message content you submit. For example, when you use our “Contact Us,” “Request a Quote,” or newsletter signup forms, you may provide your name, email, phone number, company, and similar details.
When you visit the Site, we automatically gather technical and usage data via cookies and server logs. This includes your IP address, device and browser type, referring/exit pages, pages viewed, and timestamps of visits. We use Google Analytics to collect this aggregate information to improve our Site’s performance; Google Analytics is the only third-party analytics tool we use. (We do not use any other advertising or social media trackers.) No personally identifiable information (like your name) is revealed to Google Analytics – it only collects usage statistics and anonymized identifiers.
We do not intentionally collect sensitive personal data (such as social security numbers, health data, precise geolocation, racial or ethnic data, etc.) on our Site. Our Site is business-to-business oriented, and we have no purpose to collect sensitive data.
We use the personal information we collect for legitimate business purposes, including:
We use your contact and professional information to respond to your requests (e.g., providing a quote or catalog) and to communicate about our services.
We may use your email address or business contact details to send you marketing materials or newsletters about PSI’s services, unless you opt out. You can unsubscribe or decline marketing at any time by following the link in our emails or contacting us.
We use Google Analytics (see below) to analyze how visitors use our Site. This helps us estimate our audience size, understand trends, and improve the user experience.
We use data to protect your information and our systems. This includes preventing security threats, fixing technical issues, and complying with legal obligations. We will also use your information if needed to defend legal claims or respond to law enforcement requests.
We will not use your personal information for any purpose that is not described here without your consent, except as required by law.
We do not sell or rent your personal information to marketers or third parties. We may share or disclose your information only as follows:
We may share personal data with our trusted service providers and subcontractors that perform business operations for us, such as website hosting, email delivery, customer relationship management (CRM), cloud storage, or IT support. These parties are bound by contract to protect your data and use it only for the purposes we specify.
We share certain anonymized or aggregated usage data with Google (via Google Analytics) to provide Site analytics, as noted above. We do not share any personal identifiers (name, email, etc.) with advertisers or analytics vendors.
We may disclose personal information if required by law, subpoena, or government request, or to protect our rights, property, or safety (or that of our users or others.
In the event of a merger, acquisition, or sale of assets, personal information may be transferred to the acquiring entity, subject to applicable law. We will notify you of any such change in ownership.
The categories of personal information we collect and the purposes for which we use and disclose it are summarized above. As required by law, our privacy notice includes: (1) the categories of personal data we process; (2) the purposes of that processing; (3) the categories of third parties with whom we share data; and (4) how you can exercise your privacy rights. For example, we inform you that we process identifiers, contact, professional, and internet usage data for purposes like customer service, marketing, analytics, and security, and that we only share it with our service providers as described above.
Under California (CPRA) and similar state laws (VCDPA, CPA, CTDPA), our use of certain analytics or advertising technologies might legally be considered a “sale,” “share,” or “targeted advertising” of personal information. For instance, Google Analytics cookies set by our Site might fall under these definitions because they link your activity on our Site with non-affiliated sites (Google’s analytics network). However, we do not sell or share your personal information for money or advertising in the traditional sense. Nevertheless, to comply with the law and protect your rights:
You have the right to opt out of any such sharing or sale of your information. To exercise this right, you may click the “Do Not Sell or Share My Personal Information” link in our website footer, which will register your opt-out request. You may also set a Global Privacy Control (GPC) signal in your browser; we will treat any valid GPC opt-out signal as a request to opt out of sale/sharing. In short, if you enable GPC or use the footer link, we will not engage in any sale, sharing, or targeted advertising of your personal information after that date.
We do not run third-party behavioral advertising on our Site. We do not track you across other sites for the purpose of showing you ads. Therefore, aside from Google Analytics usage data (which is strictly for site improvement), we do not use your data for targeted advertising. We disclose this clearly in our notice as required.
You will not be charged for submitting an opt-out request, and we will honor opt-out requests for at least 12 months or until you revoke them. See Section 9 below for details on exercising this right.
Our Site uses cookies and similar technologies for the purposes described above. A cookie is a small data file stored on your device that helps us recognize you and improve the Site’s functionality and performance. We use the following cookie categories:
These are strictly necessary for the Site to operate (for example, to remember your cookie consent choices or to keep you logged out when browsing). They cannot be disabled without breaking core functionality.
We use Google Analytics cookies to collect information about how visitors use our Site (pages visited, time on site, etc.). This information is aggregated and anonymized. It helps us understand visitor trends and improve the user experience. The cookie does not identify you personally.
We do not use any third-party advertising cookies or targeting trackers on this Site. In particular, no social media cookies or remarketing tags are used.
When you first visit our Site, a cookie consent banner will appear allowing you to accept or decline non-essential cookies (such as analytics cookies). You can disable or delete cookies at any time via your browser settings. Additionally, our Site recognizes Global Privacy Control (GPC) signals. If your browser or privacy extension sends a GPC opt-out signal, we will treat it as a request to opt out of any sale or sharing of your data.For more information on Google Analytics and how to opt out, you may visit Google’s support resources or use the Google Analytics Opt-out Browser Add-on.
PSI implements reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, or disclosure. Examples include encryption of data in transit, secure network protocols (HTTPS), access controls, and employee training on data security. We restrict access to personal data to those who need it to perform their job. Our servers and facilities are maintained in secure environments.
Despite these efforts, no system is perfectly secure. We cannot guarantee absolute security of your data. If a security incident or data breach occurs, PSI will activate its incident response plan. We will investigate promptly and notify affected individuals and regulators as required by law. If you suspect a security incident involving your personal information, please contact us immediately atsupport@ps4b.com.
We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Specifically:
Information collected to respond to your inquiries or requests (e.g. contact form submissions) is retained for the duration of our engagement with you, plus a reasonable period afterward for legal, tax, and accounting requirements (typically 3–7 years).
If you become a client, we will retain your identifiers and business data for as long as our business relationship exists and as required by law (e.g. to comply with tax or audit rules).
If you sign up for marketing or newsletters, we will keep your contact details until you opt out. If you unsubscribe, we will retain your information on a suppression list (indefinitely) to honor your opt-out request.
Internet usage information (from cookies) is generally retained for a limited period (typically 14–26 months) and then either deleted or aggregated. We do not keep raw analytics beyond this timeframe.
The criteria for retention include the purpose of collection, statutory requirements, and industry best practices. We review our retention schedules periodically and do not hold personal data longer than necessary.
Our Site is intended for adults and business users. We do not knowingly collect any personal information from children under the age of 16. In compliance with COPPA and state laws, we do not sell or share any data of minors under 16. If we learn that we have inadvertently collected information from a child under 16 without parental consent, we will delete that data promptly. If you are a parent or guardian and believe your child’s data has been collected, please contact us at support@ps4b.com.
If you are a resident of California, Virginia, Colorado, or Connecticut, or any other state with similar privacy laws, you have certain rights regarding your personal data. PSI has chosen to extend these rights to all U.S. users. These rights include:
You may request that we disclose what personal information we have collected about you, including the categories of data, sources, business purposes for collection, and categories of third parties with whom it has been shared.
You have the right to request correction of inaccurate personal information that we maintain about you.
You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (for example, if we need to keep it for legal obligations).
You have the right to request a copy of your personal data in a structured, machine-readable format that is portable across different services.
You can direct us not to “sell” or share your personal information, or use it for targeted advertising or profiling with legal or other significant effects. As noted above, we do not sell data for monetary gain, nor do we engage in third-party targeted advertising. However, you still have the right to opt out of any such processing (if it were to occur) by using our Do Not Sell or Share My Personal Information link or by enabling a GPC signal.
Because we do not collect sensitive personal information as defined by the CPRA/VCDPA, this right is not currently applicable. If our practices change and we begin processing sensitive data, you could request that we limit its use to only what is necessary to provide the requested services.
We will not deny you goods or services, change prices, or otherwise discriminate against you for exercising any of the above rights. For example, we will not charge fees or impose penalties for submitting a rights request.
The criteria for retention include the purpose of collection, statutory requirements, and industry best practices. We review our retention schedules periodically and do not hold personal data longer than necessary.
To submit a request to exercise the rights listed above, please contact us using one of the following methods
Click the “Do Not Sell or Share My Personal Information” link in our website footer to submit an opt-out request.
Please provide enough information to verify your identity (such as the email or phone number we have on file for you). We will not require you to create a new user account in order to make a privacy rights request. We will respond to verifiable requests in accordance with applicable laws and, in any case, within the statutory time frames (typically 45 days). You may make a request at most twice within a 12-month period per applicable law. Requests are free of charge.
Our Site may contain links to other websites (such as partners or subsidiaries) for your convenience. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices or content of any third-party sites. When you leave our Site, we encourage you to read the privacy policy of any other site that collects your personal information.
We may update this Privacy Policy from time to time (for example, to comply with new laws or regulations). We will post the updated policy on this page with a new “Effective Date.” As required by law, we review and update our privacy notice at least once every 12 months. If we make material changes, we will notify you (for example, by posting a notice on our Site). Your continued use of our Site after a change is made indicates your acceptance of the updated policy.
To submit a request If you have any questions, concerns, or suggestions about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact: to exercise the rights listed above, please contact us using one of the following methods
Practical Solutions, Inc.
Privacy Officer
20 F Street NW, Suite 700Washington, DC 20001, USA
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+1 (202) 239-6247
You may also report suspected security incidents or data breaches to support@ps4b.com. We will promptly investigate and respond according to our incident response procedures.
This Privacy Policy does not apply to any Protected Health Information (PHI) that we access or process in our role as a business associate of healthcare clients. Any such PHI is governed by separate Business Associate Agreements (BAAs) and applicable HIPAA regulations, not this Policy. If you are a patient of one of our clients, please refer to that client’s Notice of Privacy Practices for information about how your health information is handled.
We do not sell or share your personal information for profit. To opt out of any future “sale” or “sharing,” please use the “Do Not Sell or Share My Personal Information” link in the footer or set a Global Privacy Control signal on your browser.
By using our Site or communicating with us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree to these terms, please do not use our Site or services.
This Privacy Policy is intended to comply with applicable U.S. laws, including the California Privacy Rights Act (CPRA) and similar state privacy laws, and any failure to comply by PSI is a violation of law. We will not discriminate against you for exercising any of your rights under these laws.
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